Meet Souad, who discovered she’s a multi-potentialite just one week ago

With this article I am starting a new category of articles and that is ‘Interviews with other multi-potentialites’. In these interviews I ask them about how they live their multi-potentiality, how they found out about it, how they organise all their passions and projects, what their biggest road blocks are, how they manage to solve these issues, etc… You really will get to know them!

The first interview is with Souad, a very courageous woman, living in the middle-east who just found out she is a multi-potentialite. We actually e-met on Twitter and started chatting. Very soon I felt like we had been friends for years and she didn’t hesitate a for moment when I asked her to do an interview for Passions Pilot.

So here we go. I hope you enjoy the interview.

Who is Souad?

Hi, Souad. First of all, thank you for doing this interview. Can you first tell us a little bit about yourself? What is your story?

Sure, My name is Souad, I turned 36 this year, I am Lebanese and I am living with my husband in Beirut. I am an entrepreneur by birth and a workaholic. Actually, I enjoy taking up new challenges at work and I live to undertake new ones every day!


13-1 Meet Souad


My life was full of downs rather than ups. I come from a broken home (parents divorced, I met my mom for the first time when I was 29); I was an only child with complicated relationships between myself and my parents and immediate family members. Although, I love them to bits and they adore me, I have the feeling that I’ve never fit in, I still don’t but I’ve come to terms to accept that.

What do you do professionally?

Business wise, I have three startups up my sleeve, one was a chocolate factory and workshop, the second one was a bakery for luxury cakes and bakes and the third one was a signature café in ‘La duree style’.


13-2 Meet Souad


Last year, my husband who is also my business partner, and I have lost all our money. We had a Qatari national as a sponsor and partner in the cakes and café startups, who kicked us out as soon as the café was ready to open in the The Pearl area in Doha.

So now we are trying to get back on our feet, which isn’t easy to do, especially with the economic situation in Lebanon and the area around. But hope is always there, so are determination, imagination and the WILL to succeed.

Throughout 16 years, I have worked in supply chain, operations and branding amongst others in Lebanon and in the Gulf Cooperation Council (GCC) countries.

I am also an animal lover and advocate. I have created a Facebook page with a vet friend which is ‘ARIL’ (animal rights in Lebanon) with the hope of turning it into a Non-Governmental Organisation (NGO).

About multi-potentiality

When and how did you find out you’re a multi-potentialite?

Actually that was just one week ago, after watching a Ted talk by Emilie Wapnick.


13-3 Emilie Wapnick on TED X


A friend of mine shared it on Facebook and that’s how I discovered the term multi-potentialite. And although I have always avoided labels, this term described my true self and how my brain works. It felt good to know that others around the globe share my approach and how I see myself as successful despite the perception of society, which branded me as a person with no focus, with no true calling, who is changing jobs continuously.

What were or are your biggest successes?

On a personal level, staying positive and never losing faith is a big achievement for me. And on a professional level: The start-ups of my three businesses, the chocolate workshop, the bakery and the café. But also snatching the best reviews from the toughest employers I had.

About staying positive and keeping your focus

What were or are your biggest struggles or roadblocks for organising your time, your life and being a multi-potentialite?

All struggles are real and of the same magnitude.

The first one is having to deal, on a daily basis, since childhood with all the comments about inconsistency, lack of concentration and what everybody considered as living with no purpose. I’m always fighting the feeling of thinking less of myself and falling into the abyss of the never ending self-comparison to others. Especially when I hear family members say in admiration of “successful” people “oh look at them, look what they have become!”; Of course, based on the standardised criteria of success.

But my most feared struggle is time management and losing focus whilst handling multiple projects and juggling incoherent tasks together.

Do you have a solution for it? How did you manage to win that struggle?

Like I said before, by focusing on the positive and believing in myself at all times. I never succumbed to the “lectures” I got nor the potential limiting comments.

As for staying focused, I recently discovered that being out of focus is the first step in managing my time and concentration.

That’s a very interesting approach! Can you please tell us more about that?

I transformed my out of focus zone into the pre-productivity activity. E.g. I take this time not to get lost in the vast space of ideas. Instead, I would note down or record any idea that comes into my mind pertaining to the project at hand and then move on to organising these ideas, by stage, priority, relevancy etc… And from there I would build an action plan.

Tips for other multi-potentialites

That’s an excellent idea! Is there any resource that you can give us that made a big impact on your life and that could also help other multi-potentialites?

There is no specific resource. Just one thing to do for yourself: always dig deeper and deeper, you will discover amazing things about yourself everyday.


13-5 Meet Souad


That’s a great tip! If you could give us advice, what is the best advice you can give other multi-potentialites?

First of all: Reading a lot, about everything. And then, engaging in conversations with kids and seniors. People don’t do that enough, but it helped me and it still does. It helps to keep lit the enthusiasm in me from childhood and I can balance it with the serenity and contentment that seniors and experienced people have gained going through all stages of life.

Awesome! And I totally agree; Children and older people make you see the world from another perspective. If people want to get in touch with you, where can they find you?

Well, I’m very active on social media. People can find me on all of these:

Twitter: @elhalabysouad
LinkedIn: Souad Al Challah

I also have a blog under trial:

Or they can drop me an email at [email protected]

Well, sure there’s a lot of choice to get in contact with you. I wish you lots of success with your projects and passions. Thank you so much for sharing your experiences, tips and advice. I’m sure they will come in very useful to other multi-potentialites. Thank you very much for this interview!

Your view?



Meet Souad, who discovered she’s a multi-potentialite just one week ago

9 thoughts on “Meet Souad, who discovered she’s a multi-potentialite just one week ago

  • November 22, 2016 at 13:40

    Great ..

    • November 25, 2016 at 10:15

      thank you 🙂

  • November 22, 2016 at 23:01

    It was a great interview , I hope for you a life full with success and joy ❤

    • November 25, 2016 at 10:15

      🙂 thank you dear afnan

  • November 24, 2016 at 07:41

    Dear Souad
    You inspired me with your multi-potentialite things and ideas
    I am now a “let-go” operations manager at the age of 47 and lost between the many ideas, passions and hopes of being re-employed or having my own business, i live in UAE and it looks like it is difficult for the start ups business. Fear of what happened with you in Qatar. What do you think to focus on? I’d like to discuss ideas out of the tribe believes around me “my family” whom i became far from their manifestations.

    • November 25, 2016 at 12:51

      Sorry i answered below and not in direct reply!

  • November 25, 2016 at 10:14

    Hello Elias, thank you for your comment and for reading through! I am humbled to have inspired you.
    Unfortunately, the struggle is real. I, same as you, live it every day. I cannot tell you what to focus on and what to choose, but i will tell you what I repeat to myself whenever I am starting to feel down and dragged into uncertainty.
    Don’t let Fear control you or steer your wheel.
    We both know, if we take a job now because it is the right thing to do i.e. we have responsibilities towards our family, bills to pay, etc.. we will end up in the same depressing zone as before, with all our energy drained over growing someone else’s business; i am sure you agree with me on this.
    BUT, if we take on a job now, not because it is the “right” thing to do, but because we need it to keep us going and allow us to fuel our passion (not necessarily financially), but in the sense of ensuring minimum stability and less daily life worries, then we can focus on what we really want and how we want to grow.
    I came to believe that it is all in our heads, it is how we perceive things and the mindset with which we approach matters that makes all the difference.
    In both cases, above, we are still going to take a job but the role we give the job and how we fit it in our plans makes all the difference to us.
    In the second case, we would be building all decisions around what we love and our personal goals and not around the job to fit it needs.
    I am sure, this way, even if are drained by our daytime job, we would still be full of life to work on our spare time towards our passions and personal plans.
    I am learning now not to “endure” anything; as long as we feel and think that what we HAVE TO ENDURE what we are doing now and that it shall pass we will never be happy, satisfied or be able to achieve anything.
    On another level, never stop trying and exploring. Yes, we have lost our money and yes we face constant complaints from relatives, but we still have our determination and passions, we are ALIVE unlike many around us.
    And we are ready to risk it all again for another startup when we can.
    Long answer 🙂 but I hope I managed to get my idea through…. I am looking forward to hearing your news on linkedin. Stay in touch!

    Souad Al Challah (el halaby)

  • December 17, 2016 at 09:37

    Congrats to both ladies- Souad and Nickita.
    Souad for discovering herself and Nickita to bring her story to the world.
    I am also a similar kind of person from India. I run a group over LinkedIn- Multipotentialite- We excel in everything! ( Join it at –
    I do feel focus is one of main issues with us. But how channelized the plenitudes of ideas into coherent business model is key to success.

    • February 5, 2017 at 22:01

      Thank you Ameet for reading and leaving a comment! Will join the group for sure!

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